2021: Year In Review
At the end of another challenging year, Colart had numerous reasons to celebrate. The B2B Portal celebrated its 1st anniversary in November, and we had many new product launches and introduced Lefranc Bourgeois, Slater Harrison and Viviva brands. The year was packed with promotional campaigns and retail training, hopefully providing the best service and standard of excellence.
Here's what happened in Colart in 2021:
January – We started the year with the Back to College 2021 campaign. The main focus was Winsor & Newton Promarkers.
February – Saw the launch of the new Winsor & Newton Professional Synthetic Brushes in Watercolour and Oil categories. Furthermore, we updated and added to the range of Winsor & Newton paper products by introducing new qualities and improved packaging.
March – We added the world-renowned brand Lefranc Bourgeois on the B2B Portal and activated The Spring Watercolour campaign, which included a selection from the Professional and Cotman Watercolour ranges. We also had our first online retail training sessions of the year with a double helping of fantastic insights about our Winsor & Newton Paper and Graphic Art products.
April – After the monotony of months on lockdown, we created the Welcome Back to the Business campaign to help retailers make the most of welcoming shoppers through their doors again. Another brand was added to the B2B portal - Slater Harrison.
May – This month saw us launch new and refreshed Cotman sets with improved visual packaging and clear, easy-to-understand product information.
June – The Promarkers range of skin tones was extended with the addition of new colours.
July – We hosted another online retail training session, this time on the new Promarkers and other graphic art products. Due to the rising cost of raw materials and transport, we reluctantly implemented a price Increase across all brands. The annual Back to School campaign started in July.
August – New Liquitex Mediums launched, and we had new arrivals in the Winsor & Newton Graphite Studio Collection.
September – We launched 20 new colours and one new set in the Liquitex Inks range and updated the supporting merchandising to accommodate this range extension. The B2B portal got another new brand – Viviva.
October – We ran a special Halloween promotion for Snazaroo and launched the 2021 Gift campaign with Liffey Easel bundles.
November – We shared the notice about Christmas closures and the Kidderminster warehouse's last order and shipping dates in 2021.
December – a year in review, a reminder on what happened in Colart over the past 12 months.
Tip: Click on months to check Colart trade newsletters from 2021.
You can always find assets such as images, documents and videos on The Bank, and you can order all products from the B2B Portal.
We look forward to working with you again in 2022 and wish to thank you for honouring us with your business. From all at Colart, we wish you and your team a peaceful Christmas and a happy and prosperous New Year.