New Brand - Introducing Viviva
Viviva makes innovative products that bring sheer childlike delight to everyone. Viviva colour sheets enable quick sketches easily, offering an improved portable watercolour solution for outdoor and urban painting. Wanting to lower the barriers for creativity, Viviva is specially designed to be long lasting, easy to use and supporting “on the go” solutions. It is not about the pressure of creating masterpieces. It’s about the joy of painting in the moment.
Background:
Viviva has developed their coloursheets out of personal necessity. The creator of Viviva was a medical school student who was frustrated that he couldn’t find the time for his favourite hobby - painting. The supplies were just too messy to carry around. He created the Viviva colorsheets over dozens of iterations and with inputs from artists in 20+ countries. He did it so that he could make quick sketches between classes.
The product was crowdfunded successfully in 2017, raising over 500k USD to bring the dream to realization. Since then, Viviva has been largely a D2C brand but has seen a steady increase in wholesale demand over the last 2 years.
As popularity grew, so did demand from retailers around the globe to stock the product and offering it to consumers worldwide via “traditional” on-and offline channels.
Launch objective:
To gain awareness and increase worldwide availability in stores and online for all Viviva branded products.
With the worldwide exclusive distribution of Viviva colorsheets and all future product development, Colart and Viviva have chosen to partner and make best use of their partners’ strengths. This allows Viviva to focus fully on innovative product development, marketing and communication and Colart offering it to its retail partners across the globe. Available from our DC in the smallest MOQ, Viviva products can now be added to any retail order, enabling retailers to stock depending on their sell-out needs/expectations at no additional cost or lengthy import/duty processes.
Products:
Coloursheets in 4 variations
- The Single Set ( original colorsheets
- The Sketcher Set (Single Set + Waterbrush
- The Metallic Set
- The Spring Set (16 vibrant colors for Spring and Summer)
Sketchbooks in 4 variations
- A5 (5.8 x 8.3 in) 100% pure cotton
- A5 (5.8 x 8.3 in) Lessebo Design paper
- Square 20x20 cm (7.5 x 7.5 in) 100% pure cotton
- Square 20x20 cm (7.5 x 7.5 in) Lessebo Design paper
EASY Sketchbook
This product includes
- A5 (5.8 x 8.3 in) Lessebo Design paper
- 1 Mirror + Mirror stand to easily enable professional tracing solutions without the need of additional components
Item Description
|
RRP ex.VAT | RRP incl. VAT | Barcode | Product Code |
VIV COLORSHEETS ORIGINAL SINGLE SET | £16.63 | £19.95 | 8906132760008 | VV276000 |
VIV COLORSHEETS SPRING SET | £16.63 | £19.95 | 8906132760039 | VV276003 |
VIV COLORSHEETS METALLICS SET | £16.63 | £19.95 | 8906132760046 | VV276004 |
VIV COLORSHEETS ORIGINAL SKETCHER SET | £24.13 | £28.95 | 8906132760015 | VV276001 |
VIV SKETCHBOOK - A5 COTTON | £16.63 | £19.95 | 8906132760060 | VV276006 |
VIV SKETCHBOOK - SQUARE COTTON | £20.00 | £24.00 | 8906132760077 | VV276007 |
VIV SKETCHBOOK - A5 IVORY | £13.33 | £16.00 | 8906132760091 | VV276009 |
VIV SKETCHBOOK - SQUARE IVORY | £16.63 | £19.95 | 8906132760107 | VV276010 |
VIV EASY-SKETCHBOOK | £29.17 | £35.00 | 8906132760121 | VV276012 |
The assets are available to download from The Bank