Colart Price Increase Effective 1st January 2023
Colart Price Increase Effective 1st January 2023
Dear Valued Partner,
As we approach the end of 2022, we would like to take this opportunity to thank you for your continued partnership and strong support of Colart during this challenging period.
In the face of these challenging times though, we are encouraged and appreciative that the strong collaboration, teamwork and strength of relationship across our businesses has been clear to see in commercial and marketing plans that we have developed together. Great plans resulting in powerful activation of Colart brands in store & online, that communicate & educate the art shopper and help consumers to be inspired and thrive in their passion for art.
We are also pleased to see and share with you that our brands continue to grow in awareness and desirability with our core Fine Art brands of Winsor & Newton and Liquitex having among the highest social media presence in art materials with over 1M followers. And in our recent consumer brand preference in depth studies, our brands have the strongest brand presence with preference leadership in usage and preference across many categories.
In looking ahead to 2023, we are writing to share with you the new 2023 prices for our Colart portfolio of brands. As a business, we are experiencing a sustained period of ongoing cost challenges across raw materials, manufacturing, freight and overall supply. Where possible, Colart has made continuous efforts to absorb many of these cost increases in order to keep the level of increase that need to be passed on to be as little as possible.
For 2023 we have continued in these efforts to keep the price increase to a minimum. We will therefore have categories such as Canvas attracting no increase at all and other categories across our core brands will range from circa 2% to 6%. Our new prices will be effective for all orders from 1st January 2023.
As a business, we will continue to innovate and are excited to be launching NPD such as the latest Winsor & Newton Cotman Metallics and the soon to launch Liquitex recyclable canvas. In addition to this we are delighted to be the distributor of new and developing brands such as Viviva, which is now available as part of our portfolio of brands offering. Outside of Fine Art we are also seeing our Snazaroo face paint brand experience a very strong and successful year with strong in market activation and high consumer demand.
So, on behalf of the team and business at Colart UK, we thank you for your continued support of Colart and our brands and we look forward to developing our business together and inspiring every artist.
Please speak to your Regional Sales Manager for more information on the 2023 price increase announcement and to get the latest price file.
Best regards,
Anthony Taylor
UK General Manager